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I’ve learned that small talk isn’t just polite conversation. It can shift your direction in ways you never expected. Let me share two quick examples from my life. A Swim Meet Connection In high school, I sat next to an older gentleman at the Girls’ State Championship swim meet. I struck up a casual conversation. It turned out he was the president of the USC Midwest Alumni Association. I had just applied, and thanks to that chat, he pushed my application forward. I got in. Wit

In today’s fast-paced digital world, grabbing attention is tougher than ever. That’s why branding video creation has become a...

In a few weeks, I’ll turn 60. That number used to sound far away, like a milestone reserved for other people. But yet, here I am....

When it comes to sports PR and athlete branding, the biggest moments aren’t always on the scoreboard. Sometimes, they’re unscripted and...

An ancient proverb goes something like this, "Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story...

Your brand has a story. A good branding video makes people watch it. A great one makes them remember it. I’ve spent decades in front of a...

Multigenerational workplace management would be much easier if this were just an issue of personality conflicts. It's not, and if you think it is, then that's the red flag. This is about deeply ingrained beliefs shaped by the eras we came up in—how we define respect, what we expect from authority, what success looks like, and who gets to speak up. Here are 10 tips to help you get ahead of the generational gaps.

A crisis will visit us all. We can make smart choices. Prepare for every scenario. Do everything "right." But what happens when  ...

I know what you're thinking; here's another article rehashing the Coldplay Kiss Cam exposure of a married CEO canoodling with a...

The July 5 press conference in Texas was supposed to offer guidance after catastrophic floods swept through the Hill Country, claiming...

Media training vs public speaking sounds like a small difference, but it’s not. Speaking to a crowd is like riding a bike with training...

You probably have a crisis communications plan. Most organizations do. It’s in a binder or buried in a shared drive. Maybe you dust it...

I've seen some very smart people fall apart in interviews. I do everything I can to get them to relax because I want the interview and...