Creating Branding Videos That Build Trust and Drive Results
- John Huck
- Aug 14
- 5 min read
Your brand has a story. A good branding video makes people watch it. A great one makes them remember it.
I’ve spent decades in front of a camera as a news anchor and reporter, telling stories that informed, inspired, and, at times, changed lives. I know the power of video, and I’ve also seen how it can miss the mark when it’s not strategic.
That’s why branding videos are one of my core services at Huck Communications. I work with you from concept to final cut, making sure every second of footage connects with your audience and supports your goals.
Branding Videos | By the Numbers
If you’ve thought about getting into the video branding landscape but haven’t made the move, here’s motivation to make this a top priority.
91% of businesses use video as a core marketing tool.
93% of marketers report a positive ROI from video marketing efforts
Videos less than one minute in length get a 50% engagement rate
87% of marketers say video helps them increase sales, with 84% connecting the increase to brand videos
96% of video marketers say video boosts brand awareness
78% of consumers prefer to learn about a brand from a short video
89% of people say watching a video convinced them to buy a product or service
The problem is that not ALL video works. It must be strategized to a target demographic with a message that resonates and sticks. That’s where I come in.
How Video Marketing Production Works
For me, video marketing production is never just about filming. It’s about strategy. I work with you from our first conversation through the final cut, making sure every step supports your brand’s goals and connects with your audience.
You don’t need to find all the third-party vendors to bring your authoritative and trustworthy message together. That’s why you have my team. All you need to do is help with ideation, give us direction, and watch the message come to life.
Here are the steps.
Pre-Production Planning
This is where we set the stage for success. Together, we define your core message, develop a script that speaks in your brand’s voice, and create storyboards to map out the visual flow. The goal is to make sure everyone is aligned before we even turn on the camera.
Some of the options we can discuss include the video format and the type of storytelling we’ll use. These include:
Long-form interviews with leadership, industry experts, or customers
Short-form social media clips with quick tips or insights
Product or service demonstrations showing how something works in real time
Ask Me Anything (AMA) sessions addressing audience questions directly
Customer testimonial videos highlighting authentic experiences
Event coverage from trade shows, launches, or community gatherings
Behind-the-scenes content giving viewers a look at your process or culture
Educational explainer videos breaking down complex topics into simple visuals
Case study videos showing the problem, solution, and results
Brand story videos that share your mission, values, and origin
Announcement or launch videos to introduce new products, services, or initiatives
Seasonal or campaign-specific videos tied to holidays, trends, or promotions
We recently wrapped up a brand video campaign with William Mitchell of Legal Edge Debt Solutions.
We worked on focusing his message around what he can do for people right now, rather than telling his entire backstory. The goal was to speak directly to the needs of his audience in the moment. We created a mix of polished pitches, short social media videos, and longer-form interview segments that addressed different stages of the marketing funnel.
The result was a cohesive library of content that built trust, sparked engagement, and moved viewers toward taking action.
Production
When filming begins, I’m there to guide the process and capture visuals that represent your brand authentically. That means getting the lighting right, working with on-camera talent, and making sure each shot tells the story we set out to tell.
Some clients, like Mitchell, wanted the trust and authority I bring to the table as a former news anchor in Las Vegas for years. Given that there’s so much misinformation online, we wanted to build a safe place for his customers who have debt problems to know they can trust the information provided. That also builds trust in the services Mitchell provides his clients.
Nervous about being on camera? Don’t worry. I can help prep you for the interviews and segments, and use my years of on-camera expertise to help you feel comfortable talking to your core target demographic.
We’ll also work with the various social platform formats to meet the message ideals of social platforms. What works on TikTok might not carry over to the YouTube crowd. Some videos can be horizontal while others should be vertical.
The social marketing branch of Huck Communications keeps up with the latest trends and expansion of social media companies to always have the best tactics for your message.
Post-Production
This is where it all comes together. I work closely with the editing team to shape the footage into a finished piece, adding motion graphics, refining pacing, and layering in sound design.
We also make sure that closed captioning is in place when necessary, that any music isn’t under a copyright, and that all standards of posting video across each platform or social landscape are met.
The result is a polished brand video, ready to make an impact wherever you share it.
What Industries Should Consider Branding Videos?
In my experience, almost every industry can benefit from branding videos. It’s just about tailoring the approach.
Service-based businesses like law firms, medical practices, and financial advisors can use video to build trust and credibility.
Retail and e-commerce brands can showcase products in action.
Nonprofits can tell powerful stories that inspire donations and volunteerism.
Even B2B companies can use video to explain complex solutions and stand out in a competitive market.
If you have a story, an audience, and a goal, you have a reason to invest in branding videos.
Interested in Talking About Branding Videos?
Your audience is already watching videos, but the question is, are they watching yours? Let’s create a branding video that gets you noticed, builds trust, and drives action.
Whether you just need a one-off video or want to create an ad set from the top of the marketing funnel to the bottom, let’s talk about how Huck Communications and its partners can help you build a brand presence. With our one-stop shopping model, we’ll handle the heavy lifting and let you reap the rewards in new customers and repeat visitors.
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