CRISIS STRATEGY SERVICES
Crisis communication strategy requires more than a fast response. It demands preparation, clarity, and a steady hand. We help you build plans before a crisis hits, train your team to handle pressure, and guide you through unfolding situations with care and strategy. Whether it’s a sudden PR issue or a long-term reputation concern, you’ll work directly with John Huck every step of the way.
Crisis Comm Planning
This is where we get real about what could go wrong and make sure you're ready for it. We identify the most likely scenarios that could throw your business off course, map out your messaging, and determine who should speak on your behalf. Then we practice. A lot.
John puts your team through on-camera drills, pressure-test interviews, and honest feedback sessions so when a crisis hits, you're calm, clear, and in control. If you don’t have a plan or choose to say nothing someone else will tell your story for you, and it won’t be accurate.
We saw this play out in the early days of the Eaton and Palisades wildfires. The silence created a vacuum and the wrong story took hold. Crisis visits everyone. The question is: Will you be ready?
Immediate Crisis Support
It’s rarely the thing you’ve been losing sleep over that takes you down. More often, it’s something random on a Tuesday that knocks you off your game. That’s why real-time support matters.
With John on retainer, you get 24/7 access when the unexpected hits. A strategy session is just a Zoom call away that will bring calm, clarity, and a plan. John's perspective helps you cut through the chaos, steady the team, and keep your message and your business moving forward.
Long-Term Crisis Control
The headlines may fade, but the narrative lives on. Real crisis control means staying tuned into how your story is being told long after the initial fallout.
John provides ongoing monitoring using trusted tools to track your reputation across traditional media, online news, and social platforms like X, Facebook, LinkedIn, and Instagram.
Each week, you’ll get a clear, easy-to-read report showing how your brand is being perceived, what’s gaining traction, and where the risks and opportunities are. With John’s expert analysis layered on top, you’ll know exactly how to adjust your messaging and stay ahead of the story.
A CRISIS COMMUNICATIONS EXPERT
John Huck covered crises from every angle: on the ground as a reporter, behind the desk as an anchor, and alongside leaders navigating high-pressure moments.
His background in investigative journalism gives him a sharp understanding of how stories unfold and where missteps happen. He helps clients spot risks before they escalate and respond strategically when the unexpected hits, ensuring your message stays clear, calm, and aligned with your values.
Crises move fast. Your response has to be faster and smarter. Whether you're planning ahead or already in the headlines, John Huck helps companies communicate clearly, protect their reputation, and lead with confidence when it matters most.
